Wednesday, October 16, 2024
How professionals at $50K-200K+/yr write their own paycheck by leveraging the #1 skill of our time to build a 'new breed' of 6-figure remote business and tap into an evergrowing Forbes-approved $605b mega-market
In today's digital age, traditional sales methods are quickly becoming outdated. You know the type — pushy, relentless, and often annoying salespeople who call you at the most inconvenient times. Imagine you’ve just taken a bite of your favorite pizza when your phone rings. On the other end is someone trying to sell you a water filter, frozen steaks from Argentina, or a limited-edition wine that you neither want nor need. This experience, sadly, used to be the norm.
But sales are evolving. If you're new to selling, particularly as a digital nomad closer, or if you're looking to refine your approach and improve your closing rate, this guide will help you understand how you can ethically sell anything to anyone, at any time, without coming off as sleazy or manipulative.
The first important concept to grasp is that neither you nor your product is as unique as you might think. Sure, your product may be different from others, but at the end of the day, the key to selling lies in understanding your buyer's needs. Human psychology drives behavior, and it’s universal. Recognizing this allows you to approach sales with a mindset of offering solutions, rather than just pushing products.
A classic sales cliché is the idea of “selling ice to Eskimos.” But real sales isn't about persuading someone to buy something they don’t need. Instead, it's about offering solutions to real problems. For example, an Eskimo is far more likely to be interested in purchasing fishing equipment than ice.
This approach highlights the key difference between selling a generic product, like electronics, and closing high-value products and services, such as in the nomadic closing space.
When you’re in the realm of high-end sales like nomadic closing, the focus shifts to working only with people who are actually closable. It’s not about talking to just anyone. Selling should be ethical and, in that sense, not every conversation should end in a sale. The focus should be on helping those you can truly assist.
The process of closing deals as a nomadic closer often involves partnering with coaches, consultants, or influencers. These partners provide you with warm and qualified leads — people who have shown interest in their services through actions like watching a video, attending a webinar, or engaging with an ad. This makes your job as a closer much simpler. You’re not starting from scratch. Instead, you’re speaking to someone already primed for a conversation.
But here’s the catch: Even if someone is ready to buy, that doesn’t mean you should take their money. Sometimes, despite their willingness, they may not be a good fit for your product or service. For example, if a prospect has a pressing deadline and your solution takes longer to implement than they need, it's ethically irresponsible to take their money, knowing you can’t deliver on time.
So, how do you sell anything to anyone? The secret lies in a structured process that filters out the wrong prospects and focuses on the right ones. This is where the two-step closing sequence comes in.
The first step is a short, 15-minute discovery call. The goal here is to get to know the prospect and determine if they’re qualified to receive an offer. You’re not selling anything yet. Instead, you’re qualifying them by asking key questions that gauge their needs, motivations, financial readiness, and willingness to commit.
If the discovery call reveals that the prospect is a good fit — they have the funds, time, and motivation — only then do you move to the second step: the closing call. This is a longer, in-depth conversation where you discuss the challenges they’re facing, how your solution can help, and ultimately close the sale.
This approach isn’t just ethical; it’s practical. By breaking up the sales process into two calls, you’re saving time for both yourself and the prospect. You’re ensuring that when you move to the closing call, you’re speaking to someone who’s genuinely ready and able to buy.
Time is your most valuable asset. Once it’s gone, you can’t get it back. That’s why pre-qualification is so important. The discovery call allows you to pre-sell your solution, making sure you’re not wasting time on unqualified leads.
When you master this process, your closing rate skyrockets. Instead of converting just 7% of your calls, which is typical for most new closers, you can boost your success rate to 20%, 30%, or even 50% and beyond. With experience, skilled closers have reported closing rates of 60%, 70%, or even higher, simply by talking only to qualified prospects.
As sales expert Robert Cialdini explains in his book Pre-Suasion, pre-selling is key to success. Pre-selling involves preparing your prospect mentally before the actual sales conversation begins. By the time they enter the closing call, they’re already 90% convinced. Your job during the closing call is to give them the final nudge over the edge.
This technique saves you time and energy. No more endless follow-up calls or dragging conversations. Instead, you’re speaking to prospects who are already on board with what you’re offering.
Some closers specialize only in closing deals, while others focus on pre-qualification. However, combining both roles can give you the best results. Pre-qualification is arguably the most important part of the sales process because it determines who gets pitched, who receives a solution, and who gets disqualified.
Disqualifying prospects isn’t a failure — it’s a necessity. Sometimes, the timing isn’t right, or the fit just isn’t there. By recognizing this early in the process, you save yourself from trying to sell to someone who’s not ready. This ensures that when you’re on a closing call, you’re speaking to someone who is truly closable.
When you pre-sell effectively, you increase your chances of closing the deal. Pre-selling is about priming your prospect before the closing call. This means that by the time you’re having the closing conversation, your prospect is 90% sold. All you need to do is give them that final push to close the deal.
This method significantly boosts your efficiency. Instead of spending hours on calls or constantly following up, you’re closing deals faster and more effectively.
When starting out in high-end sales, most people manage to close about 7% of their calls. But when you implement the two-step process of discovery and closing calls, you can raise that rate significantly. Many closers see their success rate jump to 20% or 25% almost immediately. Over time, as you refine your skills, that number can climb to 50%, 60%, or even higher.
This shift is transformational for your business. Instead of struggling to close deals, you’ll find yourself consistently speaking to qualified leads who are ready to buy.
If you’re serious about mastering the art of high-value sales as a digital nomad, it’s time to take the next step. Join our free 1-hour masterclass, where we break down the specific questions you need to ask to close deals and share the best business model for closing high-value deals quickly and easily. Click the link in the description to sign up today!
Founders of Wealthy Nomads
We liberate 9-5ers and help them become digital nomads through Nomadic Closing.
How professionals at $50K-200K+/yr write their own paycheck by leveraging the #1 skill of our time to build a 'new breed' of 6-figure remote business and tap into an evergrowing Forbes-approved $605b mega-market